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ABOUT THIS CONTEST

Buying a new mobile phone can be a bag of mixed emotions. On one hand, a new phone means improved performance, better features and more functionality. On the other, the phone shopping experience – as most people know it – can be frustrating with the limited availability on certain devices, the hassle of going to a store, pushy and often ill-informed salespeople, and the trouble of mail-in rebates and less-than-promising guarantees.

AmazonWireless removes this frustration by giving users the freedom to easily choose a phone from a great selection of mobile devices at great prices on the web.

AmazonWireless enhances the phone shopping experience with familiar Amazon features. AmazonWireless offers a huge selection of phones from your favorite device makers, across all major carriers at great prices. In fact, many of today’s hottest smartphones cost only a penny to buy plus all purchases made on AmazonWireless come with free, two-day shipping and a 30-day satisfaction guarantee. Whether you’re buying a new phone, upgrading your phone, adding a line, changing service plans or carriers, or porting your phone number - AmazonWireless has you covered. And if you can’t decide on which phone is right for you, honest customer reviews and Amazon’s legendary customer service are there to help. And once you’ve picked your new phone, you can easily accessorize it with cases, covers, and Bluetooth headsets while enhancing your mobile experience with mobile apps, music, and eBooks without leaving Amazon or the comfort of home.

YOUR MISSION

Create a video, 60 seconds or less, that demonstrates how AmazonWireless eliminates the frustration synonymous with the typical mobile phone purchase path. We encourage submissions to be humorous, but be sure to focus on how AmazonWireless keeps the phone shopping experience exciting and easy by giving customers the freedom to choose the phone and/or service plans that’s right for them by highlighting its core benefits relative to buying a phone in a physical store:

• Great Selection – Creatively demonstrate how AmazonWireless offers a broad selection of phones so that customers have access to the devices they desire.
  
  
• Customer Reviews and Detailed Product Content – Show how customer reviews and detailed product content help users discover and choose the device that’s right for them and avoid missing out on the latest and greatest features, or conversely, buying a phone with features they don't want or need.
  
  
• Legendary Service – Amazon is synonymous with customer service excellence. Illustrate how AmazonWireless can save the day with its free and fast shipping or 30-day satisfaction guarantee.
  
  
• Great Prices – Many of today’s hottest devices cost as little as one penny to buy. Display how AmazonWireless saves you money while helping you enhance your mobile experience.
  
  
• Accessories, Apps and More – AmazonWireless not only brings Amazon features to the phone shopping experience, but also makes it easy for you to find all the things you need to take your device to the next level.

Ultimately, AmazonWireless wants you to bring these core benefits to life in a humorous way through your compelling video making skills.

REQUIREMENTS

• 60 seconds or less
• *Must include Amazon End Slate

Amazon.com is a friendly, approachable brand dedicated to delivering the best online shopping experience. While Amazon.com can certainly appreciate a joke, it prefers clean, clever or tongue-in-cheek comedy to the risqué, mean or irreverent.

Do not show any 3rd party logos whether they be phone, carrier, store or app logos. The AmazonWireless logo is OK. Mentioning Android phones is OK, but refrain from using trademarked Android logos and images.

Also, keep in mind that this campaign focuses on the AmazonWireless experience. Your work should not compare the benefits of individual carriers or devices in a competitive context, i.e. using AmazonWireless to claim that one mobile carrier may be better than another.

Please do not use screen shots in your video. Because AmazonWireless is a retail website, it is difficult to feature screenshots of its marketplace without also featuring 3rd party logos and other trademarked items (like Windows, Mac OS, Firefox browser, etc.). Therefore, we request that you do not use screenshots in your video.

All music, images, video footage and other content must be either originally produced by the filmmaker submitting the video, or proper permissions must be authorized by the copyright owner. Proper permissions must include the right for the filmmaker to use the content commercially. Likewise, it is the responsibility of the filmmaker to ensure that all permissions are in place for use of actors' likenesses.

CONTEST AWARDS

Judging

A panel of judges (TBA) will determine six of the award-winning videos based on the following criteria:

• Demonstrating the value of AmazonWireless (25%)
• Inventive storyline (25%)
• Production value (25%),
• Capturing the essence of the AmazonWireless brand (25%)

Community

The two remaining community awards will be determined through community voting starting at the opening of the entry period and ending a week after the close of the entry period, at 4pm PST on October 5, 2011. The top two most voted videos on Zooppa’s website will receive the 1st and 2nd community awards.

Judges' and Community winners will be announced on or after October 6, 2011.


AWARD STRUCTURE

Judges’ Awards:

1st Place $5000
2nd Place $4000
3rd Place $2000
4th Place $1000
5th Place $800
6th Place $700

Voting Awards:

1st Place $1000
2nd Place $500


In addition to receiving a cash award, winning videos will be featured on Amazon.com and its online properties, including official blogs, Facebook Pages and Twitter feeds.

TARGET MARKET

Customers who are seeking to simplify their phone shopping experience. Generally, they are 18-45 year olds who are e-commerce comfortable and most likely returning Amazon customers. These people may be early tech adopters or regular cell phone and smartphone users.

OWNERSHIP

All material submitted becomes the sole property of Amazon and will not be returned. Amazon reserves the right to (a) reproduce/distribute all entries submitted in any and all media throughout the world in perpetuity, (b) alter, amend, edit or change entries prior to distribution and (c) use, distribute, reproduce, alter, amend and copyright entries for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants do not retain any ownership of or copyright in any Contest submissions. Amazon and Zooppa are not under any obligation to use submitted content. You may not resubmit content that was not chosen for an award for another use, brand, or contest.

Information disclosed here is not submitted in confidence and Amazon assumes no obligation by considering it. You understand and agree that Amazon has many resources, both internal and external, which may have developed or may develop information identical or similar to that disclosed to us here. All comments, offers, suggestions, ideas, recipes, concepts, artwork or other information ("Submissions") disclosed to us using this site or in response to solicitations on this site are the property of Amazon, including its business units, divisions and wholly-owned subsidiaries. Without limitation, Amazon shall exclusively own all rights, known or hereafter existing, to the submissions and shall be entitled to unrestricted use of same for any purpose whatsoever, commercial or otherwise, without compensation to the submitter. Amazon will accept submissions only on these terms.

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