BRIEF DIESEL

Everyone knows DIESEL and its world. We’re talking about one of the most famous lifestyle brands worldwide. A long introduction is not necessary.

Diesel is much more than a clothing brand. It’s a lifestyle; an attitude. If you have seen the latest, irreverent, well-known Diesel advertising campaign BE STUPID, you know what we're talking about.

Now Diesel has decided to challenge you to bring out the best of your creativity. In the style typical of its “For Successful Living” slogan, the ideas that we’re looking for should be original, wild, humorous and irreverent. Something that continues on the same road of BE STUPID. Something that traces, follows, but also intersects with it, underpins it....

There is nothing else to be said. Find all the information to enter the contest in the brief file

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